With over 15 years of experience in the marketing industry, I combine strategic, creative, and production expertise with a strong passion for emerging technologies. Beyond agency work, I have gained valuable experience on the client side — at CD Projekt, contributing to The Witcher game series, and later as Marketing Director at the Warsaw Film School.

This unique combination of creative, strategic, and technological experience led to the creation of 45AI, an AI-native creative production agency where artificial intelligence is an integral part of the creative process rather than just a supporting tool.

He specializes in using generative AI for advertising and content production, developing custom AI workflows that enable creative teams to scale their work efficiently without compromising quality.

He supports agencies within the 45Avenue Group, including McCann Poland, in projects that integrate AI across strategy, creation, and production, working with clients such as L’Oréal, Mastercard, KFC, AstraZeneca, Santander, Opella, and Ferrero.

He believes that AI does not replace people—but empowers them, giving small, multidisciplinary teams the “superpowers” to achieve what once required large production setups, all while maintaining the highest creative standards.